No added sugar here with simple
No added sugar here with SIMPLE
August 14, 2024
July 18, 2024
Founder of simple, Amanda Ament’s story started off as a challenge.
How long could she possibly go without sugar?
Sounds SIMPLE enough, right? Not exactly. You see… Ament at the time was still a college student. She was struggling seeking out healthy alternatives, opposed to the drowned in sugar snack items that were exceptionally accessible to the public.
The improvements to health were the main reasons for Ament’s change of heart towards sugar:
- Extra energy
- Better oral health
- Reduced risk of heart disease
- Regulated blood sugar
- Weight management abettance
The list could honestly go on and on, but the moral of the story is that the criteria that a sugar-free diet carried was too tempting for Amanda to pass.
Founder of simple, Amanda Ament’s story started off as a challenge.
How long could she possibly go without sugar?
Sounds SIMPLE enough, right? Not exactly. You see… Ament at the time was still a college student. She was struggling seeking out healthy alternatives, opposed to the drowned in sugar snack items that were exceptionally accessible to the public.
The improvements to health were the main reasons for Ament’s change of heart towards sugar:
- Extra energy
- Better oral health
- Reduced risk of heart disease
- Regulated blood sugar
- Weight management abettance
The real question here is, In what world is a college student focusing on their long term health?
Ament was an admirable anomaly, college students are not known for their best eating habits, and lifestyle habits in general. When college students leave home, for most it’s the very first time they are experiencing independence from their parents. While we agree that college students are technically adults, some of them still don’t have the best judgment. It shows, because they are notorious party animals, stay out until the crack of dawn, excessively drink legally or illegally (btw, we do not condone), skip class (we also do not recommend), and the most common one of them all, eat unhealthy.
The real question here is, In what world is a college student focusing on their long term health?
Ament was an admirable anomaly, college students are not known for their best eating habits, and lifestyle habits in general. When college students leave home, for most it’s the very first time they are experiencing independence from their parents. While we agree that college students are technically adults, some of them still don’t have the best judgment. It shows, because they are notorious party animals, stay out until the crack of dawn, excessively drink legally or illegally (btw, we do not condone), skip class (we also do not recommend), and the most common one of them all, eat unhealthy.
They don’t call it the freshman 15 for nothing. WebMD reported that “A study from Utah State University found that 25% of freshmen (both men and women) gained an average of 10 pounds during the first semester.”
They don’t call it the freshman 15 for nothing. WebMD reported that “A study from Utah State University found that 25% of freshmen (both men and women) gained an average of 10 pounds during the first semester.”
A college kid gets broken up with, as expected there will be a palpable affliction that could go one of two ways: a drinking bender in an attempt to forget the pain, or a binge eating marathon with sugar coated foods perhaps with a bucket of ice cream, to distract the pain. Let me tell you why this is not a farfetched example. The Huffpost interviewed Jessica Bihuniak, PhD, RD, Assistant Professor for The Department of Nutrition and Food Studies at NYU (and many other clinical experts) in 2019, for their “Science Explains Why Ice Cream Is America's Go-To Breakup Food” article.
A college kid gets broken up with, as expected there will be a palpable affliction that could go one of two ways: a drinking bender in an attempt to forget the pain, or a binge eating marathon with sugar coated foods perhaps with a bucket of ice cream, to distract the pain. Let me tell you why this is not a farfetched example. The Huffpost interviewed Jessica Bihuniak, PhD, RD, Assistant Professor for The Department of Nutrition and Food Studies at NYU (and many other clinical experts) in 2019, for their “Science Explains Why Ice Cream Is America's Go-To Breakup Food” article.
Dr. Bihiniak says that, “Some research suggests that women are more likely to use eating to numb, distract and soothe emotions,” in comparison to men who according to Ashley Gearhardt, PhD, Professor of Psychology in the Clinical Science area at the University of Michigan, “If a guy’s really sad, or something bad has happened to him, we see in culture a lot of them going to the bar and drinking it away.” Basically referring to the fact that both genders choose to experience depression differently, most often in an unhealthy manner.
Dr. Bihiniak says that, “Some research suggests that women are more likely to use eating to numb, distract and soothe emotions,” in comparison to men who according to Ashley Gearhardt, PhD, Professor of Psychology in the Clinical Science area at the University of Michigan, “If a guy’s really sad, or something bad has happened to him, we see in culture a lot of them going to the bar and drinking it away.” Basically referring to the fact that both genders choose to experience depression differently, most often in an unhealthy manner.
A college student is under an immense amount of pressure to pass the grueling semester. To cope with finals, they are drinking a frightening amount of energy drinks, which approximately “contain large amounts of sugar ranging from 21 g to 34 g per oz.” Where “sugar content is mainly in the form of sucrose, glucose or high fructose corn syrup.” Coffee could also make an appearance in the mix of most sweet delectable beverages college kids tend to abuse. Coffee drinking statistics reveal that roughly 92% of college students report drinking coffee on a regular basis.
Sugar triggers are especially present within the youth. Emotional triggers usually are responded to with excessive consumption of sugar.
So as it goes, Ament was stubborn to embark on her yearned health path so she settled for fruits and nuts. Without a doubt, that fruit and nuts regimen did not last, because she got tired of the same old same old. On the constant hunt for something efficient, yet still deliciously healthy, fittingly she decided to take matters into her own hands.
“It all started in my kitchen. Since I couldn’t find sugar-free snack bars, I decided to make my own.”
A college student is under an immense amount of pressure to pass the grueling semester. To cope with finals, they are drinking a frightening amount of energy drinks, which approximately “contain large amounts of sugar ranging from 21 g to 34 g per oz.” Where “sugar content is mainly in the form of sucrose, glucose or high fructose corn syrup.” Coffee could also make an appearance in the mix of most sweet delectable beverages college kids tend to abuse. Coffee drinking statistics reveal that roughly 92% of college students report drinking coffee on a regular basis.
Sugar triggers are especially present within the youth. Emotional triggers usually are responded to with excessive consumption of sugar.
So as it goes, Ament was stubborn to embark on her yearned health path so she settled for fruits and nuts. Without a doubt, that fruit and nuts regimen did not last, because she got tired of the same old same old. On the constant hunt for something efficient, yet still deliciously healthy, fittingly she decided to take matters into her own hands.
“It all started in my kitchen. Since I couldn’t find sugar-free snack bars, I decided to make my own.”
To get to where her company is today, it took trial and error. Any start-up in the beginning stages has difficulty perfecting their recipes, finding their voices, reaching that sweet spot that makes them who they are. Very much a passion project for Amanda, she obsessively focused on the details. Amanda dedicated her time to working with food scientists, networking with industry professionals, collaborating with designers, all to bring her vision to life.
An interesting fact to point out, is how SIMPLE has 85% less sugar than leading brands like KIND bars and Clif BARs, in many ways we’re not in competition with anyone but ourselves. Striving to provide people with the highest quality ingredients that will impact their health in the long run.
Amanda describes that “SIMPLE was originally intended to be a personal snack, a way to help” her stay off sugar and maintain a healthy lifestyle. One thing she could’ve never predicted was that it became something way bigger than her.
“We are solving a problem that I was facing when I first quit sugar a few years ago: the food industry is packed with sugar, and it can be difficult to find healthy alternatives”
Without compromising your health goals, click here to learn more about our delicious products.
To get to where her company is today, it took trial and error. Any start-up in the beginning stages has difficulty perfecting their recipes, finding their voices, reaching that sweet spot that makes them who they are. Very much a passion project for Amanda, she obsessively focused on the details. Amanda dedicated her time to working with food scientists, networking with industry professionals, collaborating with designers, all to bring her vision to life.
An interesting fact to point out, is how SIMPLE has 85% less sugar than leading brands like KIND bars and Clif BARs, in many ways we’re not in competition with anyone but ourselves. Striving to provide people with the highest quality ingredients that will impact their health in the long run.
Amanda describes that “SIMPLE was originally intended to be a personal snack, a way to help” her stay off sugar and maintain a healthy lifestyle. One thing she could’ve never predicted was that it became something way bigger than her.
“We are solving a problem that I was facing when I first quit sugar a few years ago: the food industry is packed with sugar, and it can be difficult to find healthy alternatives”
Without compromising your health goals, click here to learn more about our delicious products.